Here you are: Phase 4 - How to raise funds and budget for films.
Oftentimes, independent filmmakers think that if they don't have a large budget, they might as well forget the idea of making a movie altogether. If you are of this opinion, let me ease your worries by telling you that this is not exactly the case.
Although Hollywood movies do usually cost an outrageous amount of money to make, yours don’t have to. If you are willing to work hard to make your funds, are careful with how you spend, create a project budget and stick with it, you are sure to come out on top with movies of at least decent quality. This phase will teach you how to budget for films and get your funds.
Phase 4 has three tasks:
Mary (our director) always builds a budget that has the movie with the best possible items she would ever want for props, sets, equipment, costumes - a dream budget.
Then she makes a separate budget with the same items, but the least expensive version. This makes it easy to compromise with a lower budget than you were expecting.
You are going to be doing something similar in this task.
You know your script. Doubtless you have already seen the entire film in your mind's eye countless times.
If you had all the money in the world to play with, how would your movie look? What kind of costumes are the characters wearing? What sort of props are used? What do the sets look like? You will be amazed at how much inspiration you can find by creating Pinterest boards!
With this image in mind, start window shopping. Go to your favorite sources where you think you can find what you are looking for: Amazon, MuseumReplica, Walmart, the local antique shop, I even visited a strange collectors' store in Colorado that had movie props and costumes.
Wherever you think you can source what you are looking for is where you need to shop. Now, itemize how much you would spend on the entire film using the items that you found at these stores.
This will be your big budget if you get lucky and make a lot of money.
Now that you have a list of your dream sets, props and costumes, start to think like you aren't going to make any money and you need to be as frugal as possible. You are probably going to end up meeting somewhere in the middle of these two budgets.
In your second budget, consider only the bare minimum you can get away with using.
After considering these things, now you need to find the cheapest version of what you want for the film. Itemize everything you absolutely need and make an itemized budget. The total should be less than half if not lower than your dream budget.
Now that you have both these budgets, you can get a good idea of what your final product is probably going to look like. If there is something you absolutely love in your bigger budget, you can totally get it if you have extra funds after buying everything on your smaller budget.
Just having both these budgets is super helpful in finding middle ground with your funds. Without a budget, you might blow all your funds and then be really tight and need something later.
Don't forget to include any equipment updates or other necessities such as batteries and gaffer's tape in both your budgets.
The one thing you really do need to invest in is equipment, but you will only need to upgrade every couple of years or so. Watching Jim Morlino’s How to Make a Movie is a great way to get an idea of what all you are going to need.
To begin with, all you need is a microphone and a camera that the microphone is compatible with. You can work on getting better lights in one of your future movies.
As far as editing software goes, all Apple products come with iMovie, which works great for creating low budget films. Start with that and then upgrade when you think you are ready, with your skills and your budget, for a more advanced program.
For our fourth film, Pelayo, we did upgrade to Adobe PremierePro for editing. Up until then, however, we always used iMovie.
FinalDraft is the best script writing software, but anything that can have lines written on it will work.
1. Dream of everything you could possibly want, money being no object, and create a budget.
2. Get realistic and think of the bare minimum you could get away with using and make another budget.
Make sure you include equipment and upgrades in your budgets!
All right, after Task 1, you may be feeling discouraged when you see how much money you need to raise. Don't worry, and whatever you do, do NOT get discouraged.
There are several ways to raise money for your moviemaking projects. Use a combination of the below suggestions to see how much you can make:
Fundraisers, I would say specifically carwashes, are your best go. However, choosing only one of the above options is probably not the best idea as the more diverse your ways of raising the funds, the better chances of you reaching your monetary goal.
That being said, try to use at least three of these avenues to obtain your income.
Choose your location to be a public place where there will be a lot of traffic, and get out there with your signs. Invite some of your potential cast to wash with you.
On average, we made about $200 at each carwash outside a California Les Schwab store.
One thing to consider if you are doing it outside a business is that you will definitely need to get permission from the manager of the store. If you are excited and straightforward, they usually say yes.
If you host auditions, be sure to sell small concessions to raise some money.
Do not be afraid to jack the prices up a little bit. It is a fundraiser, and you are doing it to make money, not because you thought it might be fun.
Don’t be disappointed if your first couple fundraisers are not a huge success, keep trying and remember that some money is better than no money.
If you have something to sell and the cost of a table isn't too outrageous, you can most definitely get a booth at local festivals and celebrations. Where we are located, we have a pretty big 4th of July celebration that lasts for several days and we try to always have a table there.
Christmas is another good time because people are in a shopping and giving mood and tend to spend more on others than they would ever for themselves.
Sometimes people buy. Most of the time they just act interested and keep walking. Some people don't even look over.
The biggest mistake people make when they are running a booth is staying unengaged. At the grocery store, people just want to do their shopping and get home. At a festival, the atmosphere is completely different.
Your potential customers expect to hear about what you are selling and what they will be supporting.
Give them eye-contact and say "Hello". Tell them a little about yourself. My spiel is something like this:
"Good morning. We are young Catholic movie makers and are selling our films here today and some crocheted baskets to support our small moviemaking business."
That's it. Just something simple. Have a short description also in mind of each film if someone asks about a particular one.
Change your pitch according to where you are and who's shopping.
If you are a Catholic and are at a Catholic event, tell your customers that you are a young Catholic moviemaker who is raising money to make wholesome films.
If you are at a more public place and it is likely that most of the people walking by are not Catholic but probably some Protestant denomination, tell them that you are making movies that uphold Christian morals.
If you are in a small town and everyone has a small town spirit, tell them that you are local and their donation or purchase will support a local small business and local art.
If nothing else, you are at least getting your name out there and being seen.
Don't forget to always hand out business cards! There have been many times that I have been asked if there was a place online (more about that in a minute) where our movies are being sold and was able to give a business card with the web address on it.
A lot of times it was people who were interested in the movies but didn't have cash on them.
If you honestly state your intentions, are passionate about what you have to offer, and humbly ask for the help you need, chances are people will want to donate to your cause.
For the first film, you really want to push donations. The most successful donation drives are pledge drives.
Choose a smaller goal than the entire budget such as the main roles' costumes, biggest set, new microphone...whatever you need at the moment. Then show a running total on your website and ask for your audience to raise the certain amount in a certain timeframe.
Maybe offer a prop or set piece as an award for the person who donates the most. This makes it fun and encourages people to give more.
Once you have made one movie, you are going to shift your attention on getting people to buy your homemade movies, which you can easily host on a website, instead of straight up asking for donations.
Since you have a product, be sure to offer it.
Don't ever be afraid to sell your movies. There are many Christian people that will appreciate wholesome, homemade movies made by Christian groups.
That being said, be sure to make a movie from a work in the public domain, a historic event, or an original story so that you don’t need to worry about copyright infringement. For more on how to determine whether a story is in the public domain or not, read this section of the screenwriting phase...
People are very generous, but they would rather be purchasing something and getting something out of it than not. Most full-length films cost about $20, don't be afraid to sell them at that price or $19.99 (it looks better).
Selling also is very encouraging as you often get positive feedback as well as funds for your next project.
If you have another job and want to invest your own personal money into your project, this is another excellent channel.
Having a job is the quickest way to fund a film, especially if you are working the other avenues as well. The only downside is that you will not have as much time (or energy for that matter) to put into your film if you are clocked in for a fixed period of everyday.
In fact, you will most likely have to quit when it's time to film otherwise you will be facing a lot more frustration on shoot days.
You can also ask people you know if they would like to donate to your project. Cast aunts, uncles, and grandparents are usually very generous, too, if you want to ask your cast to also ask their personal friends or relatives to pitch in.
Having a premiere is also a great fundraiser for the next movie. Don't be afraid to sell concessions and tickets. If you are not a non-profit or an LLC, the easiest way to sell this kind of thing is to have a "suggested donation". This makes it so that you aren't actually selling, just accepting free-will offerings.
You can also format a very well thought out letter stating your objective and asking for donations and send it to all the people you know that have money.
If you live in a small area, you can even send letters to the owners of businesses, letting them know that you own a local small business and would really appreciate their support.
You can even angle your proposal to become a donor letter. Just reformat a little bit, especially the budget page, saying that this is a story that needs to be a movie, this is how much you would like to raise and this is how much you have raised so far.
Make an ending sheet telling how to donate. Get it into as many people's hands as you can.
Gathering items and asking the cast's families to donate items and selling them at a garage sale is another super great fundraiser. It is a lot of work, but it takes less mental power. You just have a garage sale. Encourage people to bring anything they don't want or need anymore, price it and stick it out.
Make sure you have plenty of signs directing people from the road and pick a good location. You can let shoppers know that it is a fundraiser, but most of them are just there for the garage sale and aren't going to care that much.
Don't forget to have a tip jar out for extra money!
Choose three or more of the following methods for raising funds and use them:
2. Sell concessions
3. Get a booth
4. Start a website
5. Pour some personal money into it and ask for personal donations
6. Send letters
7. Garage sales
I know that I mentioned this before, but it is very important to use films you've already made to fundraise. Sell your movies! I can't stress enough how important this is.
When people are able to see what you are able to do, they are going to be willing to donate to make your films even better. You have to ask for it though. Have slides and videos that carry the context of "Love what you just watched? We are always working on more. Visit our site to see what we are making now." On your site make sure that you ask for donations to create future films.
Host a premiere for every film you make. Premieres are fundraising events. Put a donation jar in a prominent place, refer to it, point it out, tell people where it is. Thank them when they donate!
Don't worry, I'll teach you how to throw an Old Hollywood glamour party when your movie is finished in Phase 14.
1. Sell your movies
2. Showcase your movies and ask for donations on your website
3. Host a premiere fundraiser
Well...you made it! In this phase, you have
You are ready to move on to Phase 5:
Did I miss something on this page? Do you have any more questions about your current project budget, our current budget, budgets in general? Please leave it below. I'd be happy to help you with them!
Even if you don't want to ask a question and just want to tell us about what you are up to with your project budget, we would be happy to hear about it and celebrate your accomplishments with you. So, please, don't hesitate to tell us what you are thinking!